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Patra

2004 • Yekaterinburg. Moscow

About the Company

A big modern brewery in Yekaterinburg with a large market share in the Urals. The plant had substantial reserves to improve product quality, to optimise its pricing policy, costs, and its capacity utilization.

Project Investment Concept

The idea of the project was to gain control of the most attractive brewery in a region where there are no similar enterprises owned by transnational corporations, and to significantly increase its value. The projectcombined a number of investment strategies: organic growth, restructuring and leverage.